Services

We tailor our expertise to meet your needs

Our Services

  • Drawing on extensive experience in marketing and comms strategy, we can help you and your business determine who you’re talking to, why you’re talking to them, how and when you will reach them and the form of communication this will take.

  • We produce tailored articles, blog posts and newsletters which align to and engage your audience. Whether you’re a local sports club looking for someone to put their newsletter together or a global organisation seeking an experienced financial author to write an economic outlook, we’ve got you covered.

  • End-to-end social media management, from strategising, posting and compiling insights from data to audit performance. We can help you grow your social media presence.

  • Writing, editing and advice for corporate, university and school assignments and projects.

  • SEO optimised structure and content for your website to drive traffic, generate leads and place you at the forefront of your industry.

  • We can provide end-to-end email marketing solutions, including drafting content, optimising templates and sending to your database.

Portfolio

A selection of previous work to showcase the capabilities of Flex Creative Agency.

Brisbane’s 2032 Olympic bid: Why it’s bigger than sport

Cathy Freeman pulling away from the competition down the stretch to win 400-metre gold in front of 112,000 people on ‘Magic Monday’ at Stadium Australia remains one of Australia’s greatest ever sporting moments.

Days earlier at the Sydney International Aquatic Centre, a 17-year-old Ian Thorpe mowed down Gary Hall Jr (who had earlier said his team would smash the Australians like guitars) in the final leg of the men’s 4x100m freestyle relay to set a new world record and hand the US team their first ever loss in the event.

Less than a decade prior to Sydney Olympic Park playing host to some of Australian sport’s most iconic moments, the site was a toxic waste dump. The NSW Government spent more than $130 million to remediate the pollution that was spread across the 400-hectare site, and it is not out of the realm of possibility to think the site would still be a toxic waste dump had Sydney’s Olympic bid been unsuccessful.

A byte-sized introduction to data

The term ‘exponential’ is often used for hyperbolic effect, but this is not the case when it comes to data. In the last two years, 90% of the data that has ever existed has been produced. By the end of 2020, it was estimated that there a cumulative total of 985 exabytes of data was stored worldwide, and by 2025, we are forecast to generate 463 exabytes of data each day.

For reference, one exabyte represents 1,000,000,000,000,000,000 bytes (1 quintillion bytes) or 1 billion gigabytes.

Key factors in this enormous and ongoing increase include billions of connected mobile phones, cloud computing and a range of technologies from streaming, analytics and Artificial Intelligence (AI) to the Internet of Things (IoT), which has quickly become one of the most far reaching technologies of the 21st century. At its simplest, the IoT connects almost any device with an on and off switch to the internet. These devices can then collect, analyse, transmit and store data with minimal human intervention.

The supply chain crisis explained

The relative fragility of the global supply chain has been revealed through a ‘perfect storm’ of events ranging from the culmination of COVID-19-induced lockdowns, significant shifts to the patterns of demand, labour shortages, and extreme weather.

The last 12 months, in particular, have been tough for global supply chains. In March 2021, the Ever Given, a 400-metre, 200,000-tonne container ship ran aground in Egypt’s Suez Canal, which provides the crucial trade link from Asia to Europe (responsible for 12% of global trade), in a catastrophe that was seemingly symbolic of the state of the global shipping industry. It took six days to free the ship, with estimates the blockage delayed $10 billion worth of goods every day and held up hundreds of ships over this same time period.

While the Suez Canal blockage undoubtedly caused mass delays and a global ripple effect to trade, supply chains were already struggling.

GDP vs GDP per capita: Is Australia really ‘the lucky country’?

Australia’s longstanding nickname is ‘the lucky country’, based on our prosperity and reinforced, in part, by nearly three decades of consecutive annual economic growth. However, digging slightly deeper into the ‘lucky country’ moniker suggests all is not what it seems.

Firstly, the quote. Originating from Donald Horne’s 1964 book, ‘The Lucky Country’, the entire phrase states, ‘Australia is a lucky country run mainly by second rate people who share its luck. It lives on other people’s ideas, and although its ordinary people are adaptable, most of its leaders (in all fields) so lack curiosity about the events that surround them, that they are often taken by surprise.’

Horne’s quote has long been twisted to fit a specific context. A similar argument can be made that this is also the case for Australia’s economic growth as measured by its GDP numbers.

‘Invest in real’ tagline for Cromwell Funds Management brand optimisation project

Australian real estate fund manager, Cromwell Funds Management (CFM), were seeking to run marketing campaigns for their suite of funds and subsequently undertook a brand optimisation project in 2022.

CFM were seeking tagline which encapsulated their 20-year track record and investment philosophy, while also applying to each investment opportunity.

As such, ‘Invest in real’ was developed as a versatile tagline which could be applied to many facets of the business - invest in real returns, invest in real expertise and invest in real assets.

QUT business takes the University Scholars Leadership Symposium 2016

I had the privilege of attending the 2016 University Scholars Leadership Symposium (USLS) in Hanoi, Vietnam. Attended by over 700 delegates from 69 countries, USLS aimed to ‘provide the next generation of leaders with a vision of how to distinguish themselves as future leaders of the 21st century.’  The symposium truly did achieve everything it set out to do and much more.

About a month prior to the symposium I was shortlisted to interview for a position as a delegate leader. If I’m perfectly honest, I still have absolutely no idea how this happened. I figure it may have had something to do with the fact that my written communication comes across as far more diplomatic than my verbal communication (fluency in Bogan doesn’t count as a second language, despite what spending my entire life in Queensland says to the contrary). But regardless, it was truly an honour, and I was elated to find out that I had been selected as one of 12 leaders. This involved arriving in Hanoi a couple of days early to run through some of the roles required of myself and the other leaders.